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Market
Sending people clothes with an ironic smiley face motif and getting paid for it sounds like the ideal profession. And that's exactly what Mike Charman, founder of the iconic Californian brand Chinatown Market, whose name has been gradually reduced to Market so that the brand doesn't continue to take its cues from Asian marketplaces. But apart from the bizarrely diverse assortment of stallholders, he continues to make fun of the uniform fast fashion collections, which, unlike the planet, always look the same, and is not afraid to express his disdain with stereotypical pigeonholing and terribly slick correctness. That's why the LA brand has been noticed by brands like Converse, Vans, Nike and Puma, as well as celebrities like Mike Tyson and Dennis Rodman, who have created several limited collections together.
