The GUESS brand is the embodiment of the legendary French elegance and the American desire for self-expression. It was founded in 1981 by the four Marcian brothers, who left their native France for the sunny beaches of California. Together, they breathed life into a pair of jeans called Marilyn, which paid homage to the graceful curves of a woman whose cut was as captivating as the woman whose name it bore. Many years have passed since the first collection, but that irresistible combination of lightness, casualness and flattering fits hasn't gone anywhere. On the opposite - today it can be found not only in women's but also in men's collections. And it's not just about trousers anymore!